1. Moldovan
Dutch
Chamber of
Commerce
Moldovan-Dutch Chamber of Commerce
Strategy & Organization

2. Moldovan
Dutch
Chamber of
Context Commerce
• The trade flows between Moldova and the Netherlands are still modest and do not
raise up to the existent potential
• Largely, this is due to the lack of effective commercial linkages that would exploit the
existing trade opportunities
• To address this situation, an initiative group led by the Centre for the Promotion of
Imports from developing countries (CBI) and a group of Moldovan residents in the
Netherlands has been set up
• The resulting Moldovan-Dutch Chamber of Commerce (MDCC) initiative aims to foster
the commercial linkages between the two countries by establishing a joint
communication platform for Moldovan and Dutch businessmen

3. Moldovan
Dutch
Chamber of
Our mission Commerce
• We aim to foster closer commercial relations between Moldova and the Netherlands
and thus ensure mutual benefits for the two countries
• We believe that closer commercial ties are a factor of improved personal relations
between the businessmen in the two countries as well as accurate and timely
information about existent opportunities
• We will contribute to our goal by mobilizing a network of enthusiasts that believe in
and are willing to contribute to stronger ties between Moldova and the Netherlands

4. Moldovan
Dutch
Chamber of
Our ambition Commerce
Today – 2010 Aspiration – 2012
Total exports to NL
mEUR ~$11m >$25m
Share of NL exports in
total EU exports
percent
~3% >5%

5. Moldovan
Dutch
Chamber of
Our scope: primary focus Commerce
Geography Activities Sectors Services
• Moldova • Exports from Moldova • Textiles • Business ‘matchmaking’
• Netherlands to the Netherlands • Wine • Marketing advisory
• Investments from • Fruits and Vegetables • Legal consultation
Netherlands to
Moldova, given they • Business Process • Trade negotiation
are export oriented Outsourcing / IT

6. Moldovan
Dutch
Chamber of
Our understanding of the barriers Commerce
The barriers – the exporter’s view How to address them? Examples:
“I don’t have the contacts who • Link up exporters with major Dutch
could take my products” wholesalers, retail chains
“I don’t know what products would • Share sector-specific market research
sell best, what do Dutch want?” and organize thematic trade forums
“I’m not sure what documentation • Provide hands-on legal advice and
and paper work is needed” replicable forms (e.g. contract templates)

7. Moldovan
Dutch
Chamber of
Our approach and tools: export facilitation account teams Commerce
Sector
Functional specialists Fruits &
specialists Textiles Wine BPO / IT
Vegetables
Business
‘matchmaking’
Marketing
advisory
E.g. for a potential wine exporter
from Moldova we can offer specialist
knowledge of the Dutch wine market,
Legal combined with expertise in marketing
consultation
Trade
negotiation

8. Moldovan
Dutch
Chamber of
Our model: rallying the local Moldovan community Commerce
Moldovan community in the Netherlands
Export Directors Export Managers
Account Directors
(EDs)
Account Directors Account Managers
(EMs)
Account Managers
• Responsible for one of the 4 sector • Build expertise in one sector domain
verticals (Textiles, Wine, F&V, BPO/IT) and function (e.g. Textiles / Marketing)
• Solid expertise across all key functional • Be the prime point of contact for one
domains (i.e. marketing, legal) specific exporter to facilitate their
• Manage export facilitation activities export activities to the Dutch market
across multiple accounts within a sector • Time dedication ~2-3 hours per week
• Guide a team of Export Managers
working on specific accounts
• Time dedication ~5 hours per week

9. Moldovan
Dutch
Chamber of
Our way forward Commerce
2010 2011
• Set up organization in the Netherlands • Create Moldova branch (1 FTE)
• Launch Facebook, LinkedIn groups • Publish best practices on MD-NL exports
• Create website • Market research papers on export
• Recruit members and friends opportunities in the focus sectors
• Attract sponsors • Organize round-table Moldova-Netherlands
• Compile exporters’ database to target